The new “amima” is a magazine on health issues, with insights into AMEOS institutions, service, information and reading stories. A format with added value – for employees, patients and everyone who is interested in health.
THE TASK
The existing employee magazine of the AMEOS Group, amima, was to be relaunched and redesigned: fresher, more contemporary and revised in terms of content for an expanded readership. Since the previous magazine was already well-read, the new edition should contain a good amount of tried and tested features in order to retain readers.
THE CONCEPT
In the future, the new amima should appear as a print product as well as digitally. Both formats have their advantages. In addition to regional aspects and topics, each issue will in future contain a general thematic framework in order to reach the desired new target group: next to employees we hope to address patients, family members and further doctors, family doctors and specialists.
THE IMPLEMENTATION
The concept – design, size/extent and content – was developed in workshops in cooperetion with responsible AMEOS employees from all regions. Basic design and layout were designed by UVA. The content is written by the AMEOS editorial team. The final editing was carried out by UVA. The basis for this concept is a trusting and well-functioning cooperation with the various AMEOS editors.
THE RESULT
The new amima appears in a fresh and friendly design based on the AMEOS corporate design. The broad topic cluster, title topic, positive regional stories and health knowledge, as well as many lively photos, infographics and a mix of small-scale and comprehensive reading stories draw the reader straight into the magazine. The restart in 2020 had a special emphasis due to the corona pandemic, it strengthened the sense of community in the healthcare business.
In 2020, amima was awarded the KU-Award by the KU-Clinikmanagement as the second best clinic magazine.
