The youth word of the year is ok. But what’s going on in the back seats?
Language is our tool. Logically, we are interested in the youth word of the year. And the winner was: Smash. Destroy or smash in German. Smashing can also be positive, when you are so impressed by something that it blows your mind.
Forget smash, now it’s getting German
We were particularly blown away by the words that landed in second and third place. Nothing English, nothing gaga, but bottomless and doer. Surprise: Has someone got a taste for the German language again?
Soon they are writing in complete sentences
Bodenlos really took us by surprise. It’s been around for soooo long, was our reflex, it’s a classic from the vocabulary of the pedagogical generation. And doer, the indestructible word from political jargon – is this word also making a comeback in youth language? And is this good news because everyone is suddenly growing up and wanting to take responsibility, or should we be worried? Will young people soon be writing full sentences on twitter? And what will be the youth word of 2023? Gas price brake?
Worse still, will we old farts soon have to come up with our own hip language? That would be smash on the one hand – cringe on the other. It remains: exciting.