Here is the leg: Real life. Real stories. Real Berlin
Development and production of an authentic podcast series with Vivantes employees and a professional speaker
THE TASK
Vivantes in Berlin, Germany’s largest municipal hospital group, wanted a corporate podcast that would appeal to both patients and employees: informative, entertaining and exciting. Vivantes should distinguish itself positively from its competitors, be young, approachable, interesting and future-oriented; the contributions should show medical topics and everyday hospital life and tell this story in the context of the capital.
THE IDEA
The inside storytelling podcast was to be more than just a technical/medical guide; it was to authentically and emotionally portray Vivantes’ image as a healthcare company: Vivantes, at home in the Berlin neighborhood and a large hospital group that plays a special role in the healthcare landscape of the metropolitan region. A wide range of topics was selected for the film, with protagonists from the various departments and hospitals having their say. The field of tension ranges from everyday life behind the scenes to some “blatant” topics.
THE IMPLEMENTATION
The basis for this project was a particularly trusting, open and creative collaboration between the client, the production company Maniac Studios and UVA.
The topics selected range from medical specialties to the history of the clinic and the managing director’s perspective. The narrator is the young Berlin actress Nellie Thalbach, who conveys naturalness, ease and Berlin flair.
All the protagonists speak freely, without a script, the tone is respectful, open, authentic and honest. All the sounds, whether in the hospital corridor, helicopter landing pad or street café in Neukölln, were recorded right there, nothing is staged. As a result, the listener is immediately drawn into the subject and everyday hospital life. The strong team spirit on the part of the employees is noticeable in the contributions, which brings the aspect of Vivantes as an employer into the picture.
THE RESULT
The podcast can be obtained from all common providers, and evaluations have shown that it reached relevant target groups and numbers very quickly. After three weeks, the podcast had already reached 18,000 listeners and was ranked 21st in the Apple podcast charts in the society and culture category. This reach means that it can immediately attract greater attention from potential applicants.
