On our own behalf: UVA contributed impact as a co-writer for a reference book on healthcare, digital reforms and the “unknown” patient
Is it possible to provide healthcare that meets high quality standards and is fully geared towards the needs of patients, despite demographic change, a shortage of skilled workers, rising costs and current crises? And how can we achieve it? We raise and answer these questions in a study- and reference book on healthcare, which has now been published by medhochzwei-Verlag. The authors: Verena Kühn, UVA, and Florian Deumeland, communications consultant and coach.
The question of patient-centered healthcare reform was posed by the editors of the new book “Digitale Gesundheitsregion. Praxishandbuch für regionale und nachhaltige Versorgungsnetzwerke”, which has now been published by medhochzwei. The focus is on digitalization as a key opportunity and condition for successful change.
This is a must: Digitization and communication
UVA was also asked to help answer the question “How can we realize this?”. Our qualifications: We have been supporting clients in the healthcare sector in all regions of Germany and abroad for more than 30 years, large hospital groups and specialized medical practices, research networks, business associations, medical start-ups.
We know both sides: service providers, politics, business and the realities of the grassroots. In the capital region and in the rural Uckermark. As an agency for communication and media, we also know that if communication doesn’t work, the best idea is useless. In addition, the possibilities of digitalization must finally be used creatively.
The authors’ thesis
New media enable new communication structures and channels as well as important digital innovations such as telemedicine. Unfortunately, we often stand in our own way when it comes to developing ideas and implementing them or are slowed down by complicated and lengthy decision-making processes.
More courage for digitalization
It takes a willingness to change, cross-sector networking, the courage to embrace digitalization and authenticity and credibility, including in the corporate culture. The most important thing is, of course, the patient. The authors say: “There is no such thing as THE patient”, and devote themselves in detail to the task of solving “the patient puzzle”. Progress must not come at the expense of human closeness and empathy. One of the goals of digital healthcare reform is to have more time for people at the end of the day.
Want to know more? The book “Digital Health Regions” with many articles worth reading can be found here.
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